CALLING ALL JEFAS! We're honoring your power, grit and all your lady-boss magia with Bold Lip Color Stick in our newest shade La Jefa. This shade delivers a full-coverage, high-density mauvy nude that is puro poder y confianza. Worn alone, you'll effortlessly channel your Jefa authority and poise, but it also blends como un sueño with many of our other shades.
Make sure to share your JEFA pride by using our campaign hashtag: #LaJefaRising. During our launch, we are proud to donate a portion of sales to L.O.V.E. (Latinas On the Verge of Excellence) Mentoring Program in support of the next generation of Latina Jefas!
Apply to a clean pout for mega-colored labios or add a few layers to build coverage. Channel La Reina by topping with Lip Brilliance in Virgen or La Rebelde by mixing with Bold Lip Color Stick in Moretón .