IS TODAY’S MUJER
The exquisite and ambitious woman who embodies her powerful cultural duality by showing her gran belleza to the world. She is blessed with many choices: she speaks English y algunas veces español. She loves being Latina and Americana. She equally celebrates the beauty of her Reina and fierceness and grit of her Rebelde. She embraces her duality and has always understood the fuerza that the perfect shade of lipstick provides to her already-dynamic life and how it powerfully transforms her mysterious beauty.
Reina Rebelde was born out of something I share with you — a passion for makeup and extreme pride for my cultural identity as a Latina. Growing up in Mexico, my makeup obsession started with the telenovela “Rosa Salvaje” and sitting at my mother’s feet watching her beauty rituals as she would get ready to go out for the night with her girlfriends. I’ve been addicted to makeup ever since. Years of makeup hoarding later, my collection is equal parts wild and unpredictable, bold and impractical, feminine and luxurious, sexy and severe — in many ways perfectly reflective of my complicated identity as a Mexican woman embracing an amazing American existence.
Inspired by our collective experience as Reinas Rebeldes, I created this collection of products with built-in versatility to give life to our many dualities, full of provocative shades that deliver the boldness and passion that we bring to the rituals of applying them, and that will take us from glamorous to fierce, aspirational to trailblazing, messy to polished, and allow us to unapologetically and authentically share our Reina Rebelde essence with the world.
Founder, Regina Merson